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Our Practice

The Short Hills Ophthalmology Group is the oldest and largest eye care provider in the area. It was founded in 1948 by Dr. Gerald Fonda, a well known low vision specialist, and has grown to include two locations and four doctors.  The physicians at Short Hills Ophthalmology provide comprehensive eye care including small-incision, no stitch cataract surgery , the latest LASIK technology, and in-office procedures. A full-service optical dispensary and contact lens services are on premises. Dr. Farbowitz believes in using cutting-edge technology to best serve his patients. He employs a wide range of options from digital retinal photography to customized laser-assisted surgery to ensure every patient can get the most personalized and effective treatment.  We are proud to announce our comprehensive Dry Eye Clinic program, offering evaluation, education, support and treatment options for this widespread problem.

Insurance Coverage

Our office accepts most insurances and some vision plans. Please call your insurance company to find out if we participate with your plan. A referral from your primary care physician (PCP) may be required prior to your visit. It is our policy that it is the patient’s responsibility to be sure that a referral is obtained before being seen by the doctor.

We also participate in Care Credit, and CareCredit Pay My Provider, which allows you to pay your bills securely online with your Care Credit account.    If you are coming to us for a routine eye exam, it is vital that you check with your carrier to verify whether you are covered for routine benefits before your visit.  Please bring your insurance cards to every visit.  We do require co-pay and deductibles to be paid at the time of your visit.

Save Time: Complete Forms

We offer a patient portal for online forms, as well as on the top of this page and through our Klara system!  Please call the office for your custom, secure portal key and Klara access.  Also, all of our intake forms can be downloaded to your computer and printed at home. In order for our doctors to provide a complete and comprehensive medical opinion it is important that they review all your medical information. Please be prepared to provide this information to our office along with your current medical insurance information. Below is a link to our patient information forms. If you have any questions when filling out these forms, please do the best you can and our staff will assist you with your questions on the day of your visit.  Note: These files are in PDF format. If you do not have Adobe® Reader® on your computer, you can download it for free by clicking here.

We Are In Network With The Following NJ Health Plans

  • Aetna Better Health of NJ
  • Amerigroup
  • Amerihealth
  • Horizon BC/BS of NJ
  • Horizon NJ Health
  • Oscar
  • United Healthcare Community Plan of NJ


We Are Not In Network With The Following NJ Health Plans

  • Wellcare 

Patients should call the customer service number listed on the insurance card to ask about the network status of any other providers they see. A referral from our practice to any other doctor or facility DOES NOT mean that they are in the patient’s NJ Health Plan. Please call our billing department for more information.  

Patient Links

Patient Portal

Call our office today for your Patient Portal key and get access to your appointment schedule, suggested follow up,  and other important information.

Financing Options

Learn more about Care Credit, our flexible financing option.  We offer up to 2 years 0% interest financing on non-covered services!

Cataract Surgical Patients

Please click here for surgical information required for pre-operative appointments.  If you require assistance, call our Surgical Coordinator in the Short Hills Office.

Contact Us

You can now contact our team via phone, our online form, or secure text messaging!  For appointment or medical info, please use the patient portal or our Klara system.

Language Assistance

Download our Language assistance document for help with interpreter services.  Our web page can be translated by Google Translate box on the lower left of the page.

Calculate Payments

CareCredit allows you to calculate your payments online with this simple tool.  Call the office for information about current promotions

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