Effective Date: January 1, 2025
Last Updated: February 17, 2026
Welcome to Short Hills Ophthalmology ("SHO," "the Practice," "we," "us," or "our"). These Terms of Use ("Terms") govern your access to and use of our website located at shorthillseye.com (the "Website"), including all content, functionality, and services offered on or through the Website.
By accessing or using our Website, you agree to be bound by these Terms and our Privacy Policy. If you do not agree to these Terms, you must not access or use our Website.
Important Distinctions:
We reserve the right to modify these Terms at any time. Changes will be effective immediately upon posting to the Website with a new "Last Updated" date. Your continued use of the Website after changes are posted constitutes your acceptance of the modified Terms.
Short Hills Ophthalmology is an ophthalmology medical practice providing comprehensive eye care services, including medical and surgical treatment of eye conditions, routine vision examinations, and specialized ophthalmic procedures.
Our Website provides:
The Website does not provide:
Information on this Website is for general informational and educational purposes only and should not be relied upon as medical advice. For specific medical questions or concerns about your eye health, please schedule an appointment with one of our physicians.
You must be at least 18 years of age to use this Website independently. By using this Website, you represent and warrant that you are at least 18 years old and have the legal capacity to enter into these Terms. Parents or legal guardians may use this Website and submit scheduling requests on behalf of minor patients.
If you create an account or subscribe to communications through our Website, you are responsible for:
You may use our Website to:
You agree not to:
DO NOT submit sensitive medical information, insurance details, Social Security numbers, or detailed health conditions through general website contact forms, callback request forms, or email. These channels are not designed for transmitting sensitive health information.
Jotform Appointment Scheduling Forms: Our appointment scheduling request forms are hosted on Jotform's HIPAA-compliant platform with a Business Associate Agreement (BAA) in place. These forms collect only minimal scheduling information: your name, phone number, preferred appointment time, and general reason for visit (e.g., "annual eye exam," "cataract consultation"). Do NOT include detailed medical histories, test results, imaging reports, insurance information, or other sensitive clinical information in these scheduling forms. For secure communication of sensitive health information, please contact the Practice directly by phone at (973) 379-2544.
The Website and its entire contents, features, and functionality (including but not limited to all information, software, text, displays, images, video, audio, design, selection, arrangement, and the "look and feel" of the Website) are owned by Short Hills Ophthalmology, its licensors, or other providers of such material and are protected by United States and international copyright, trademark, patent, trade secret, and other intellectual property or proprietary rights laws.
The following are trademarks or service marks of Short Hills Ophthalmology:
All other trademarks, service marks, and logos used on this Website are the trademarks, service marks, or logos of their respective owners.
Subject to your compliance with these Terms, SHO grants you a limited, non-exclusive, non-transferable, non-sublicensable, revocable license to access and use the Website for your personal, non-commercial use only. This license does not include:
You may:
You may not:
Educational articles, eye health information, procedure descriptions, and other clinical content published on this Website are proprietary to SHO. These materials are provided for general patient education only and do not constitute medical advice. Descriptions of procedures, conditions, or treatments are for informational purposes and do not guarantee specific outcomes.
If you believe that content on our Website infringes your copyright, please provide our Designated Copyright Agent with the following information:
Designated Copyright Agent:
Short Hills Ophthalmology
Attn: Copyright Agent
551 Millburn Ave
Short Hills, NJ 07078
Email: info@shorthillseye.com
Certain areas of our Website may allow you to submit content, including:
By submitting content to our Website, you grant SHO a non-exclusive, worldwide, royalty-free, perpetual, irrevocable, and fully sublicensable right to use, reproduce, modify, adapt, publish, translate, create derivative works from, distribute, and display such content for the purposes of:
By submitting content, you represent and warrant that:
SHO has no obligation to monitor user-submitted content but reserves the right to:
Except for personal information covered by our Privacy Policy, scheduling information submitted through Jotform HIPAA-compliant forms, or information submitted under a separate confidentiality agreement, any content you submit through the Website (including ideas, suggestions, or feedback) will be treated as non-confidential and non-proprietary.
Our Website may contain links to third-party websites, services, or resources that are not owned or controlled by SHO, including:
SHO has no control over, and assumes no responsibility for, the content, privacy policies, or practices of any third-party websites or services. We do not endorse or make any representations about third-party websites. Patient portals linked from our Website are operated by independent third parties under their own terms of service and privacy policies.
Our Website uses third-party services for analytics, advertising, form hosting, email marketing, security, and other functionality. These include HIPAA-compliant form hosting (operating under a Business Associate Agreement with SHO), analytics and advertising platforms, email marketing services, bot protection, and hosting and content delivery services.
Important — Enhanced Privacy on HIPAA-Compliant Form Pages: Short Hills Ophthalmology implements enhanced privacy protections on pages containing HIPAA-compliant appointment scheduling forms, including the restriction of third-party analytics and advertising tracking technologies on those pages. Standard website forms (such as general contact and callback request forms) operate under normal tracking practices. See our Privacy Policy and Cookie Policy for details.
These third-party services are governed by their own terms of service and privacy policies. For a complete inventory of tracking technologies used on this Website, please review our Cookie Policy. For information about how these services collect and process your data, please review our Privacy Policy.
You acknowledge and agree that:
YOUR USE OF THE WEBSITE IS AT YOUR SOLE RISK. THE WEBSITE IS PROVIDED ON AN "AS IS" AND "AS AVAILABLE" BASIS WITHOUT WARRANTIES OF ANY KIND, EITHER EXPRESS OR IMPLIED.
To the fullest extent permitted by law, SHO disclaims all warranties, express or implied, including but not limited to:
THIS WEBSITE DOES NOT PROVIDE MEDICAL ADVICE, DIAGNOSIS, OR TREATMENT. CONTENT ON THIS WEBSITE IS FOR GENERAL INFORMATIONAL AND EDUCATIONAL PURPOSES ONLY AND IS NOT A SUBSTITUTE FOR PROFESSIONAL EYE CARE.
Nothing on this Website should be construed as medical advice, a recommendation for treatment, or a substitute for an in-person examination by a qualified ophthalmologist. Individual medical decisions should be made in consultation with your eye care provider based on your specific medical history, conditions, and needs.
FOR EYE EMERGENCIES — including sudden vision loss, eye injury, chemical exposure to the eye, flashes of light with sudden floaters, or severe eye pain — call 911 or go to your nearest emergency room immediately. Do NOT use this Website or submit a scheduling form for emergency care.
For urgent eye concerns, contact the Practice directly by phone at (973) 379-2544.
While we strive to provide accurate and up-to-date information on our Website, we make no representations or warranties about:
Medical science, treatment options, and surgical techniques evolve continuously. Information on the Website may not reflect the most current medical research, guidelines, or techniques. Always discuss treatment options with your eye care provider.
Descriptions of medical procedures, treatment options, patient testimonials (if any), or outcome information on this Website are provided for general informational purposes only. Every patient's situation is unique, and results depend on numerous individual factors. Past results do not guarantee future outcomes. Your physician will discuss expected outcomes specific to your condition during your consultation.
SHO does not warrant that:
Some jurisdictions do not allow the exclusion of certain warranties. In such jurisdictions, some of the above exclusions may not apply to you, and you may have additional rights.
TO THE FULLEST EXTENT PERMITTED BY APPLICABLE LAW, IN NO EVENT SHALL SHO, ITS PHYSICIANS, OFFICERS, EMPLOYEES, AGENTS, SUPPLIERS, OR LICENSORS BE LIABLE FOR:
This limitation applies regardless of the legal theory on which the claim is based (contract, tort, strict liability, or otherwise), even if SHO has been advised of the possibility of such damages.
TO THE EXTENT NOT PROHIBITED BY LAW, THE TOTAL LIABILITY OF SHO AND ITS PHYSICIANS, OFFICERS, EMPLOYEES, AGENTS, SUPPLIERS, AND LICENSORS FOR ANY CLAIMS ARISING OUT OF OR RELATED TO THESE TERMS OR YOUR USE OF THE WEBSITE SHALL NOT EXCEED ONE HUNDRED DOLLARS ($100.00) OR THE AMOUNT YOU PAID US (IF ANY) TO ACCESS THE WEBSITE IN THE TWELVE (12) MONTHS PRECEDING THE CLAIM, WHICHEVER IS GREATER.
This limitation of liability applies only to your use of the Website. Liability related to medical treatment, clinical care, or professional medical services is governed by applicable medical malpractice laws, patient agreements, and the doctor-patient relationship — not these Website Terms of Use.
Some jurisdictions do not allow the exclusion or limitation of incidental or consequential damages. In such jurisdictions, our liability is limited to the maximum extent permitted by law.
You acknowledge that the disclaimers and limitations of liability in these Terms reflect a reasonable allocation of risk and are fundamental elements of the basis of the bargain between you and SHO. SHO would not be able to provide the Website on an economically reasonable basis without these limitations.
You agree to defend, indemnify, and hold harmless Short Hills Ophthalmology, its physicians, officers, employees, agents, contractors, and representatives from and against any and all claims, damages, obligations, losses, liabilities, costs, and expenses (including reasonable attorneys' fees) arising from or related to:
This indemnification obligation will survive the termination of these Terms and your use of the Website. SHO reserves the right, at its own expense, to assume the exclusive defense and control of any matter otherwise subject to indemnification by you, in which case you will cooperate with SHO in asserting any available defenses.
Before filing any legal claim, you agree to first contact SHO at info@shorthillseye.com to attempt to resolve the dispute informally. We will work in good faith to resolve disputes amicably. This informal dispute resolution requirement does not apply to intellectual property claims or injunctive relief requests.
These Terms and your use of the Website are governed by and construed in accordance with the laws of the State of New Jersey, without regard to its conflict of law principles. The United Nations Convention on Contracts for the International Sale of Goods does not apply to these Terms.
You agree that any legal action or proceeding arising out of or related to these Terms or the Website shall be brought exclusively in the federal or state courts located in Essex County, New Jersey. You consent to the personal jurisdiction of these courts and waive any objection based on improper venue or inconvenient forum.
Any disputes arising out of or relating to these Terms or your use of the Website shall be resolved through litigation in the courts specified in Section 11.3 above. This agreement does not preclude parties from seeking provisional remedies in court, including injunctive relief for intellectual property violations.
TO THE EXTENT PERMITTED BY LAW, YOU AND SHO EACH WAIVE THE RIGHT TO A TRIAL BY JURY IN ANY PROCEEDING ARISING OUT OF OR RELATED TO THESE TERMS OR THE WEBSITE. Any legal dispute will be decided by a judge through a bench trial. You acknowledge that this waiver is knowing, voluntary, and bargained-for, and that you and SHO each waive any constitutional or statutory right to trial by jury.
TO THE EXTENT PERMITTED BY LAW, YOU AND SHO AGREE THAT EACH MAY BRING CLAIMS AGAINST THE OTHER ONLY IN YOUR OR ITS INDIVIDUAL CAPACITY, AND NOT AS A PLAINTIFF OR CLASS MEMBER IN ANY PURPORTED CLASS, REPRESENTATIVE, OR COLLECTIVE ACTION. Unless both you and SHO agree otherwise, the court may not consolidate more than one person's claims and may not preside over any form of representative or class proceeding.
You agree that any claim or cause of action arising out of or related to these Terms or the Website must be filed within one (1) year after such claim or cause of action arose, or it will be permanently barred, notwithstanding any statute of limitations or other law to the contrary.
SHO reserves the right, in its sole discretion, to:
We may terminate or suspend your access immediately, without prior notice or liability, for any reason, including but not limited to:
Upon termination:
You may stop using the Website at any time. If you wish to delete your information from our systems, please contact us at info@shorthillseye.com with your request. Note that certain information may be retained as described in our Privacy Policy or as required by law.
SHO reserves the right to modify, amend, or update these Terms at any time at our sole discretion. We will indicate changes by updating the "Last Updated" date at the top of these Terms.
For material changes that significantly affect your rights or obligations, we will provide notice through one or more of the following methods:
Your continued use of the Website after changes to these Terms are posted constitutes your acceptance of the modified Terms. If you do not agree to the modified Terms, you must stop using the Website.
We encourage you to review these Terms periodically to stay informed of any updates. It is your responsibility to check these Terms for changes each time you access the Website.
These Terms, together with our Privacy Policy, Cookie Policy, and Legal Disclaimer, constitute the entire agreement between you and SHO regarding your use of the Website and supersede all prior or contemporaneous understandings and agreements, whether written or oral, regarding the Website. These Website Terms do not alter any separate patient agreements, consent forms, or clinical documentation you may have with the Practice.
If any provision of these Terms is held to be invalid, illegal, or unenforceable by a court of competent jurisdiction, such provision shall be modified to the minimum extent necessary to make it valid and enforceable. If such modification is not possible, the provision shall be severed from these Terms, and the remaining provisions shall continue in full force and effect.
No waiver by SHO of any term or condition set forth in these Terms shall be deemed a further or continuing waiver of such term or condition or a waiver of any other term or condition. Any failure by SHO to assert a right or provision under these Terms does not constitute a waiver of such right or provision.
You may not assign or transfer these Terms or any rights or obligations hereunder, by operation of law or otherwise, without SHO's prior written consent. Any attempted assignment in violation of this provision shall be void. SHO may assign these Terms at any time without restriction. These Terms shall bind and inure to the benefit of the parties, their successors, and permitted assigns.
SHO shall not be liable for any failure or delay in performance of its obligations under these Terms due to causes beyond its reasonable control, including but not limited to acts of God, war, terrorism, pandemic, riots, embargoes, acts of civil or military authorities, fire, floods, accidents, network infrastructure failures, strikes, or shortages of transportation facilities, fuel, energy, labor, or materials.
Nothing in these Terms shall be construed to create a partnership, joint venture, employer-employee, agency, or franchisor-franchisee relationship between you and SHO. Use of this Website does not create a doctor-patient relationship. You have no authority to make or accept any offers or representations on behalf of SHO.
The section headings in these Terms are for convenience only and have no legal or contractual effect.
By using the Website, you consent to receive electronic communications from SHO, including emails, notifications, and postings on the Website. You agree that all agreements, notices, disclosures, and other communications that we provide to you electronically satisfy any legal requirement that such communications be in writing.
You agree to comply with all applicable export and import control laws and regulations in your use of the Website.
These Terms are provided in English. Any translations are provided for convenience only. In the event of any conflict between the English version and a translated version, the English version shall prevail.
Short Hills Ophthalmology is committed to ensuring digital accessibility for people with disabilities. We strive to continually improve the user experience for everyone and apply the relevant accessibility standards to achieve this goal.
Conformance Target: We aim to conform to the Web Content Accessibility Guidelines (WCAG) 2.1 at Level AA. These guidelines explain how to make web content more accessible for people with disabilities and more user-friendly for everyone.
Ongoing Efforts: We are committed to maintaining and improving the accessibility of our Website through:
Feedback and Assistance: If you experience any difficulty accessing any part of our Website, or if you have suggestions for how we can improve accessibility, please contact us:
We will make reasonable efforts to address accessibility concerns and respond to your feedback within a reasonable timeframe. If you need information on this Website in an alternative format, please contact us and we will work with you to provide the information you need.
If you have questions, concerns, or disputes regarding these Terms of Use, please contact us:
Short Hills Ophthalmology
551 Millburn Ave
Short Hills, NJ 07078
Email: info@shorthillseye.com
Phone: (973) 379-2544
Website: shorthillseye.com
For specific inquiries:
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